<aside> 💼 Marketing Manager
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Hi! I am a result-driven marketing professional with a strong background in developing and executing strategic marketing initiatives.
I excel in creating and executing impactful campaigns that drive brand growth and engagement. With a proven track record, I have grown brand pages by 1300% and increased engagement by 300%. My expertise spans brand strategy, influencer collaborations, and social media marketing, consistently delivering results that resonate with diverse audiences.
Passionate about creating compelling content and innovative marketing solutions, I thrive in dynamic environments where I can collaborate with cross-functional teams to achieve impactful results.
<aside> 📩 [email protected]
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<aside> 🖇️
Resume
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It’s all about that 0-100 journey, isn’t it?
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/ac5c6356-adbb-48c0-bdf4-cfa8561374d2/LinkedIn_icon.svg.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/ac5c6356-adbb-48c0-bdf4-cfa8561374d2/LinkedIn_icon.svg.png" width="40px" /> LinkedIn
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Marketing Manager | SoStronk (Acquired by Dream Sports) July 2022 - Present
- Managed social media management & strategy
- Grew Instagram from 7,000 to 100,000 followers
- Led SEO project by identifying over 150 keywords, achieving top 5 rankings for 50 keywords, including brand and long-tail terms; this helped us achieve over 1 million installs organically.
- Conceptualised, created, and edited original content that led to over 30 million views on Instagram, 1.5 million views on YouTube
- Community building & expansion; built Discord from 0 to 13,000 members
- Established a YouTube channel with 10k+ subscribers in 5 months by creating engaging content and implementing SEO strategies; increased brand visibility and reached 1 million views organically
- Launched YouTube & Instagram campaigns, increasing audience engagement by 200% and building community trust along with educational videos that led to 20,000+ direct installs
- Executed performance marketing campaigns on Meta Ads and Google Ads, achieving 70% lower CAC and driving user acquisition at scale.
- Engaged influencers directly and via agencies, achieving cost efficiencies of 60%, driving higher ROI on campaigns.
Brand Marketing Associate | Mobile Premiere League (MPL) March 2021 - July 2022
- Managed multiple social media handles
- Influencer Marketing for various verticles (Esports, Poker)
- Consulted for Underworld Gang Wars game that reached 27,000+ Discord members
- Community Building on Telegram; expanded to 20,000 members and 10,000+ members on Discord
- National Ludo Series Influencer Campaign
- #MPLPeAaoVegasJaao Influencer Campaign
- Executed 'Gamers for India Covid Relief' social campaign and raised approximately $110,000
- MPL Esports Weekend Summit & Daily Series with over 5 million views
- Grew YouTube channel to 60,000+ subscribers with 8 million+ views
- Content creation across various verticles (RMG, Poker, Esports)
- Agency management
Marketing Executive | GamingMonk (Acquired by MPL) April 2020 - March 2021
- Complete ownership of social media marketing activities
- Built Instagram to 68,000 followers and Facebook to 500,000 followers
- Orchestrated the campus ambassador program, recruiting and training 100+ students during COVID lockdown
- Ran UGC campaign #ClipItWithMonk which led to an increased engagement of 20%
- In-app communication such as push notifications, in-app pop-ups, and SMS for user engagement and retention
<aside> 📩 Bachelor of Journalism and Mass Communication International Institute of Mass Media, New Delhi July, 2017 - June, 2020
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<aside> 📩 Digital Marketing Certified HubSpot Academy June, 2024
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/69721526-bd10-45b0-9276-f74b47f14867/LinkedIn_icon.svg.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/69721526-bd10-45b0-9276-f74b47f14867/LinkedIn_icon.svg.png" width="40px" /> LinkedIn
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<aside> 📩 [email protected]
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/2d1bda60-72be-4e61-88b2-e5c68b1c8db7/WhatsApp_icon.png.webp" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/83cccbca-2e76-45df-b573-3e1897dd8684/2d1bda60-72be-4e61-88b2-e5c68b1c8db7/WhatsApp_icon.png.webp" width="40px" /> WhatsApp
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